MY BOSS, WHO IS A LONG-TIME FRIEND OF BIDEN, CALLED IT MONDAY
Well, first things first. My boss, who is friends with Joe Biden, called it Monday in the office. Good call, Andy.
TXT MESSAGE STUNT FLOPS FOR ME WITH A 2:34 AM SMS; I WAS SLEEPING
Second, and more importantly, I figured as I woke up this morning that if the Obama campaign actually was going to send a text message that would allow supporters to know BEFORE the MSM, they'd have to send it about 10 or 11 a.m. EST today so that people on the Left Coast also would have the opportunity to know, too, before anyone else.
Well to hell with that thinking. The text from the Obama campaign came this morning at 2:34 a.m. CST. Know how I got the word? I looked on CNN.com to see if there were any leaks because why the hell would they send a text message to peopple when most of them, are you waiting for it … would be asleep?
The value of an early tip is to be able to use it. How many people across America were able to take this information and share it with their friends so that they got the opportunity to feel like they knew something before anyone else? I would imagine the numbers aren't all that great. I mean really, it was Friday night/Saturday morning. I saw the campaign was saying "early Saturday morning," but this text message deal makes me mad. I got the text that didn't tell me anything I didn't know after I'd looked at my computer for the news, and now, in case Obama's people want to send me other "early morning text messages," or messages at any other time of the day, they've got my number. (This likely will come in handy when Biden says something across the line. It's gonna happen.)
From a PR practioner's point of view, this stunt was a dud.