Kari and I were talking last night about how much we hated missing the fun in Chicago this past weekend because we didn't go to BlogHer 09, the big convention for mom bloggers. (Check out Kari's blog Blended Bunch). We saw many of our good friends from our EA SPORTS Active challenge made the trip, but for a handful of reasons I won't go into here, we couldn't make it.
But there is no doubt the power of such a conference and the power that Mom bloggers have gained in our world of social media. As a dad blogger, I'm kind of a rarity. But nonetheless, this is an area where consumer groups and companies need to consider as well.
Right now I'm really working my way through the power of four pretty special products. The first is EA SPORTS Active, that I've been using since April and have already lost more than 30 pounds using. The second is the PT WALKING product from Nintendo for the Nintendo DS. This has been a great product to use and I'm about to post a feature on this cool product.
The other two products are books. One is a funny take on pregnancy from a man's perspective, (one that will certainly almost piss off or turn off half/three-fourths, oh, what the hell, all women who read it), and the second is a book written by my good life-friend, Mitch Temple, who works for Focus on the Family and is promoting his book: The Marriage Turnaround.
There is no question Mom bloggers are a power unto their own. Any marketer who doesn't see that is absolutely blind and about to be out of business. But guys and gals, as you do your spread sheets and devise your marketing strategies, don't forget that there are dads out here, too, who blog, who purchase products, who do some of the purchasing in a home. Seriously.
NOTE: I'm currently working to move this blog to another domain and really brand myself even more. Insights to that are just around the corner.