Through the power of Twitter, over the past two years now I’ve developed an online friendship with Donna McLallen of Chevrolet. You might know her at @GMTexas and now @DrivePower on Twitter. (If you don’t, I encourage you to reach out to her.)
As you will recall, back in April I went out to Texas Motor Speedway for the first time in living in the DFW area for almost 10 years. It rained that weekend so the races ultimately were run on the weekdays, but there came the promise from Donna that I’d be invited back in November.
Well, the weather Saturday was perfect. I received tickets to go to the special tented area Chevrolet had set up at the track. I got to take a pit tour. And then I got to drive one of about 50 Silverados around the track with a driver standing up in the back. Then I got to go to great seats in the grandstand and watch the race.
It was a completely positive experience. There was no push. There’s not even a push to write this post. It was that comfortable of an event.
SUNDAY WITH NINTENDO
Sunday afternoon proved to be a great experience with Nintendo and their partnership with the American Heart Association. At the Four Seasons in Irving, I got the opportunity to meet new people, check out the Wii Sports Resort product, and then have a very nice, (and healthy) lunch, and hear from inspirational speaker Hank Wasiak, and three health panelists from the DFW area. (I’m reading Wasiak’s book Change The Way You See Everything now and a review shall follow shortly.)
After a question and answer session, we were invited back down to the display room and were free to play some more before being given a goodie bag filled with a Wasiak’s book, a Nintendo shirt, and a copy of Wii Sports Resort.
Again, the push wasn’t on the products being sold. The push was on having fun getting fit and a focus on the seven things you can do to get your body healthy that are recommended by the AHA.
Before leaving, we all were encouraged to write a letter to ourselves that will be mailed to us at some future date. In my letter to me, I encouraged myself to keep moving forward, to keep my focus, and to keep working hard to eat better, exercise and hopefully, live a while longer as a result of doing such.
TWO BRANDS GETTING IT RIGHT
I provided some clues as to what about all this really worked for me, but I’ll refresh.
1) These brands were featuring their products, but there was no heavy-handed “car salesman” push to get me to buy anything. That makes the experience less stressful.
2) The events were fun and positive experiences. One got me outdoors and walking (From my Nintendo PT Walking pedometer I walked about 6.5 miles on Saturday at TMS), and the other got me doing interactive exercises in my living room, and provided me with a stimulating, self-motivating book, which is just the sort of thing I read, re-read and then apply.
3) They provided me with new contacts, gave me an opportunity to meet new bloggers and friends, and already have led to some very promising business opportunities.
Over on my ClaxtonCreative.com business site, we talk about the social impact, innovation and invention tactics we use to help clients expand their reach and build strong communities around their products and services.
From the activities this past weekend, I have two new and incredible examples of brands that are getting it right.
Disclosure: I received access into TMS, a Chevrolet t-shirt, was fed and drove around the TMS track one lap while at the TMS event. Through the Nintendo event, which was arranged by Brand About Town in LA, a contact I made through the Modern Media Man Summit, I received a lunch at the Irving, Texas Four Seasons, a copy of Hank Wasiak’s book, a copy of Wii Sports Resort, and a Nintendo shirt. I have not been paid in cash by either of these companies to write this piece.