Jan 26, 2010 - Get A Mac    1 Comment

If I were Jeff Bezos… I’d start a price war TODAY!

If I were Jeff Bezos or one of his high-dollar PR people from Amazon, I think I would have found a way to hold a big news conference TODAY, Jan. 26, 2010 in San Fran to announce something new and radical about the Kindle–like I was cutting it's price by 25-30 percent because I "think that everyone ought to have access to digital books and we at Amazon are paving the way to it without it costing high dollars to get there." Jeffbezos

Would he be losing money?  I'm sure the marketing people could have structured it so that they wouldn't have.  And this would have been a tremendous opportunity to put a huge dent in the Barnes & Noble Nook market–already struggling because they can't produce enough to keep up with their demand. 

Of course, the reason I say all this is because it is expected that tomorrow, Jan. 27, 2010, Steve Job's is going to unveil the "latest creation" in San Francisco.  All the world's tech media is in San Fran for this event.  The rest of us will be glued to an Engadet screen or various other live links tomorrow (12 noon CST) to see what the master has to say.  Apple-tablet-10_540x360

This would have been a good chance for Bezos to grab some of that attention and maybe lure some people who might be thinking whatever it is Steve comes out with tomorrow it's going to be a little more than they're ready to pay, and, in the age of instant gratification, it's probably going to be late spring/early summer before any of us can stand in line to get one. 

Bezos, isn't this opportunity lost?

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