UPDATE: April 9, 2012, 10:00 a.m. CDT: From @StateFarm on Twitter: “Sorry you received a misdirected phone call. We do not use Twitter as a lead generator.”
Prank Call from State Farm Insurance After Tweet During Final Four
During the final days of the Final Four 2012 NCAA Men’s Basketball Tournament, I tweeted to State Farm insurance that I hope during the 2013 tournament they’ll invest a little more in developing more than two spots–like this year’s Fan Cam and then the Bobby Knight spot–because quite frankly, they ran them into the ground and a rotation of one or two more spots would have been much less nauseating. Well, last week I received two calls from a local State Farm office. I didn’t take the first one. The second one was a nice lady who said she was following up on a lead that I’d inquired about insuring a $400,000 car–that I do not own, I assure you–and that they had received a lead notification that I needed a policy for it.
What a horrible use of social media by a company. The only way that State Farm would have received such an inquiry was either because someone else read my tweet and thought they’d take the time to then go to the State Farm website and fill out an inquiry form with my home office phone number on it, or someone at State Farm who handles their social media put my name on a list and then made up the fictitious car bit.
I have a hard time believing some random person is going to do that.
That leaves the conclusion that someone at State Farm in their social media department took this action to be spiteful.
Well, it mainly wasted the time of your agent who called me twice. And now there’s a blog post on a fairly well-read blog letting people know that if they say something ugly about State Farm in a Tweet on Twitter, they, too, might get a spiteful, malicious and potentially insulting phone call from a local office agent. Not to mention it might also put local office agents on notice that if they get word from Corporate that someone has a $400,000 car (I didn’t even catch the name of the brand, and the agent said she had to look it up) that they should just ignore it. And then what good does that do your lead management system?
I may never know who pulled this prank, and now that I’ve written about it, I’m going to move past it. But I hope someone at Corporate State Farm does take a look at this and send the person responsible out to a field office to do some real work instead of making field agents, who no doubt work hard enough as it is, work even harder just because someone said they were tired of watching two adult men do a fan cam dance for the 200th time in March.
- Worst Commercials Bracket: No. 1 ‘Buick – Peter Frampton’ Vs. No. 4 ‘State Farm’ (seattle.sbnation.com)